The conclusion of the Pure London x JATC & SCOOP shows in July (held from the 14th to the 16th) marked the end of the 2024 season for both events, which were a great success. The participation of Greek companies in these events was once again supported by Enterprise Greece. As we reminisce about these last few days, we would like to share some thoughts on these specific exhibitions organized by Hyve Group Plc.
Pure London x JATC
Pure London, the largest fashion trade show in the United Kingdom, merged with the Just Around the Corner (JATC) exhibition in February 2024, resulting in the creation of Pure London x JATC, with the former being under the auspices of Hyve’s retail division. Pure London x JATC is a commercial collective of global fashion designers, companies, buyers, creative minds, and top industry educational seminars. It provides an international platform for hundreds of companies that shape trends and lead the discussion on sustainable fashion.
The mission of Pure London x JATC is to become the most inspiring and diverse celebration of fashion in the UK, providing the most reliable trend forecasts, supporting sustainability, and offering transformative business opportunities. For over 25 years, Pure London has been globally recognized as the most exciting and trend-focused fashion trade show.
It attracts buyers and retailers from around the world, including independent stores, department stores, online retailers, and boutique shops.
This season marked the second iteration of Pure London x JATC, following the initial debut of the newly hybrid trade show in February 2024. The event, held once again at Olympia London, was a resounding success with a large number of visitors who had to choose from a wide range of exhibitors, including many first-time participants. Greece, with the support from Enterprise Greece, couldn’t miss this edition with four brands participating, ACCESS FASHION (Womenswear), Tassos Mitropoulos (Womenswear), Akshara Devyani (Womenswear/Sustainable). Worthnote to mention the participation of the Greek company ELVIAC/SOCKERS.
SCOOP
Recognized by designers, fashion buyers, and industry experts as one of the leading fashion and lifestyle trade shows in the United Kingdom, SCOOP offers visitors a unique shopping environment to discover some of the most exceptional brands in the market. The exhibitor list is carefully curated each season to focus on emerging international designers and lifestyle brands, many of whom choose SCOOP as their exclusive trade platform.
Launched in February 2011 by Karen Radley, Scoop has grown and now, in addition to women’s clothing, showcases men’s apparel brands as well as a wide variety of luxury home decor, beauty, and lifestyle products.
The conclusion of the Pure London x JATC & SCOOP shows in July marked the end of the 2024 season for both events, which were a great success. The participation of Greek companies in these events was once again supported by Enterprise Greece.
Held alongside Pure London x JATC at Olympia London, the event was a huge success, attracting thousands of visitors for this year’s July edition. Additionally, Greece made a significant impact, due to the support from Enterprise Greece, with a total of 10 brands: Sorena Handmade, Harris Cotton, V&R, Join Clothes, Aether Concept, Frangkos+ Handmade Jewellery, Contessina London, Devotion Twins, Dream Fashions, and Pearl & Caviar. The first three were returning exhibitors from the February 2024 edition, while the other seven were newcomers.
website Pure London X JATC: www.purelondon.com
website Scoop: www.scoop-international.com
COMMUNICATION & INFORMATION
The official exclusive representative of the Pure London X JATC / Scoop exhibition for Greece and Cyprus, is Fishmotion. (Costas Koutsantonakis).
e-mail: purelondon@fishmotion.com
Contact Person: Costas Koutsantonakis
