After months of extensive planning, Design London’s inaugural event welcomed the architecture and design community to London’s new favorite neighborhood, North Greenwich.
As the largest destination for contemporary design during the London Design Festival, the stand-out show featured a curated selection of internationally renowned furniture, lighting, kitchen, bathroom, surfaces and accessory brands, delectable street food vendors and a diverse talks programme featuring some of the industry’s most influential figures.
Design London is the evolution of 100% Design, which celebrated its 25th anniversary in 2019.
The event in September 2021 was very successful, we had about 12,500 visitors in 4 days, mainly architects and designers coming from London and the UK.
This year we should be able to welcome back more international visitors that usually fly to London for the London Design Festival, and double up the number of visitors to 25,000. Also this year we are going to double up the space to accommodate about 120 stands.
Situated on the banks of the iconic River Thames, Magazine London is a venue defined by simple architectural form, offering a striking blank canvas for showcasing the very best in contemporary design.

Participating in Design London means networking with great architecture practices and interior design studios which are managing a big portfolio of contract projects from all around the world as well strategic positioning in UK contract & retail market. Worth note that UK has the second largest design industry in the world and is the largest in Europe. The UK architecture sector is worth £3.64bn, with more than 44,000 members of staff and work on more than 173,000 projects annually. Moreover 375 hotels will bring 55,388 new rooms to the UK’s hospitality industry in the next few years, with more than 200 hotels located in London.
Visitors of Design London are including architecture practices, interior design studios, contractors as well as retailers:
• ARCHITECTS: Adjaye Associates, Applied Studio, Arup, Barbarella Design, BDP, Colman Architects Ltd, Conrad Margoles Architecture, ECD Architects, Eight_Onetwo Architects, Foster + Partners, Gensler, GK Architects, Grimshaw Architects, Haines Phillips Architects, Hawkins\Brown, Hutchinson and Partners, James Cubitt Fello Atkinson & Ptnrs, Lab Architects, MEPK Architects, Pearson Lloyd, pH+ Architects, PLP, Simon Gill Architects, Space+Matter, Spacelab, Studio B Architects, WSP, Zaha Hadid Architects
• INTERIOR DESIGNERS: AD Interior Designs, Adjaye Associates, Alice Molloy Interiors, Angela McNeill interiors, Catherine Muir Interior Design, Conran & Partners, David Collins Studio, Effe Interiors, Foster + Partners, GA Architects, Henry Prideaux, IN Design – LOCI architects, KLK Interiors, Matteo Bianchi Studio, NV Interiors, SS Interior Design, Studio Suss, Trifle*, Wentworth Andersen, Wise Owl Interiors
• DEVELOPERS / CONTRACTORS: Balfour Beatty, Barratt Homes, Berkeley Homes, Canary Wharf Group, Crest Nicholson, Gallard Homes, Higgins, Kier, Redrow Developments, Taylor Wimpey, Unibail-Rodamco-Westfield, Knight Dragon, Knight Frank, TP Bennett
• RETAILERS: Aram, B&Q, BoConcept, Clippings, Coolhouse, Green Living, Harris White Cottages,, Heal’s, Ikea, John Lewis, Koura Designs, LuxDeco, Maker & Son, Mint, National Portrait, Gallery Enterprises, Sainsbury’s, Style Living Interiors, The Business Fashion, The Conran Shop, The Liberty Furniture, Think Rugs
Download the exhibitors Brochure
Design London 2021 video: See in the following video the highlights from the last Design London edition.
Why Design London;
• The UK has the second largest design industry in the world and is the largest in Europe. Whilst London has seen design-led businesses more than double since 2010.
• The UK architecture sector is worth £3.64bn with revenue up 13% in the last 12 months.
• UK architecture practices employ more than 44,000 members of staff and work on more than 173,000 projects annually.
• Estimates have put the number of new homes needed in England at up to 345,000 per year, accounting for new household formation and a backlog of existing need for suitable housing. Over 170,000 new homes were built for the year ending June 2019.
• The Knight Frank Wealth Report labels London as the wealth capital of the world.
• 375 hotels will bring 55,388 new rooms to the UK’s hospitality industry in the next few years, with more than 200 hotels located in London.
• UK architecture schools attract the best talent from around the world. The UK is home to three out of the top 10 universities for architecture in the world with London home to the top ranked university (UCL).
• London is one of Europe’s fastest expanding cities and with spend predicted at topping £23bn in the next few decades is one of the world’s leading for megaprojects.
• Design London is the latest addition to Media 10’s Design Division, following the successful launches of Design Shanghai, Design Beijing, Design Joburg and Clerkenwell Design Week.


The product range of our exhibitors include furniture, lighting, kitchen&bathrooms, surfaces, flooring, textiles.
Brands like Artemide, Ethimo, Natuzzi, Penta Light UK, Ideal Standard, Moooi, Bert Plantagie, Alexander Rose and Christian Watson have all confirmed their participation also for 2022.
The overall feedback we received from the exhibitors is that the visitors quality was high.

UK has the second largest design industry in the world and is the largest in Europe. The UK architecture sector is worth £3.64bn, with more than 44,000 members of staff and work on more than 173,000 projects annually.
The show welcomed more than 12,000 visitors, connecting architects, interior designers, specifiers and more with some of the world’s leading brands. This year we should be able to welcome back more international visitors that usually fly to London for the London Design Festival, and double up the number of visitors to 25,000.
Visiting Audience
• 12,478 visitors
• 85% trade
• 9% public
• 6% press
Trade Audience
• 10,482 trade visitors
• 70% are Architects and Designers
• 86% have an average project spend of £1.1 million+ annually
• 88% have either sole responsibility or direct influence over purchasing decisions
Decision makers will be working on the following projects in the next year:
Residential 35,91%
Commercial (Office/workplace) 21,48%
Retail 16,25%
Hospitality 14,41%
Top product interests include:
Furniture 21,4%
Surfaces 17,4%
Kitchens & Bathrooms 16,4%
Lighting 14,9%
Media 10’s design division has an extensive global reach of more than 2 million design professionals, a sophisticated marketing and PR campaign targets the most relevant audience of architects, designers and press.
Marketing & PR
Design London exhibitors will benefit from an extensive marketing and PR campaign targeting an international audience of trade visitors including architects, designers, specifiers and members of the press.
Website
(103,396 unique users)
Design London’s website attracts more than 103k unique users annually.
Email marketing campaign
(141,320 active subscribers)
A targeted email marketing campaign reaches more than 141k active subscribers.
International PR Campaign
A comprehensive PR campaign targets leading trade titles, national and international press with a PR value of £3,870,000 and selected coverage from the likes of Evening Standard, Financial Times, Dezeen, designboom, RIBA J, Design Week and more.
Strategic partnerships
Design London work closely with more than 50 internationally renowned media partners, including: Dezeen, designboom, Design Week, Elle Decoration, Design Milk, Architonic, Icon, OnOffice, Architects Journal, Architectural Review, Absolutely Home, darc, Hospitality Interiors, Form, Frame, The World of Interiors.
Alongside media partners, leading associations and institutes including το Clerkenwell Design Week, το London Design Festival, το Design Joburg, το Design Guild Mark, οι New Designers, το BIID, το BCFA, το FIRA, το RIBA and more.

375 hotels will bring 55,388 new rooms to the UK’s hospitality industry in the next few years, with more than 200 hotels located in London.
The show is hosted in the brand-new venue called Magazine London, located on the tip of the very scenic Greenwich Peninsula. Greenwich Peninsula is one of London’s most fascinating neighborhoods and is also home to NOW Gallery plus The Line – London’s first dedicated contemporary art walk.

Magazine London is a new event space for the capital. The purpose-built, 24,179 sq m destination is the largest of its kind in London and offers Design London a striking blank canvas for showcasing the very best in contemporary design. The venue is defined by simple architectural form, offering clean and functional spaces that provide a means for large-scale creative expression.
Located in the heart of Greenwich Peninsula, the venue boasts breath-taking views of Canary Wharf and is a stones throw away from the world famous o2. The venue is easily accessible by the Underground (within a three minute walk), road, river and Emirates Air Line.
Situated just 15 minutes from Central London, the venue boasts state-of-the- art facilities and breath-taking views of London’s iconic Canary Wharf skyline. Defined by modern architectural form, the venue provides a striking blank canvas for showcasing the very best in contemporary design, while clean and functional spaces provide a means for large-scale creative expression.
The show is hosted in the brand-new venue called Magazine London, located on the tip of the very scenic Greenwich Peninsula right next to the new design district which will permanently host 1,800 creative professionals including architect and designers.
The show offers visitors unrivalled transport links during London Design Festival with direct access via cable car, boat, plane, bus, car and tube – making it one of the best-connected venues in the UK.
The show is hosted in the brand-new venue called Magazine London, located on the tip of the very scenic Greenwich Peninsula right next to the new design district which will permanently host 1,800 creative professionals including architect and designers.

Media 10 Ltd organize the two most important design events in the UK: Design London (www.designlondon.co.uk) and Clerkenwell Design Week (www.clerkenwelldesignweek.com), and the two A&D’s magazines Icon and OnOffice.
Among our 4 products we have a a database of more that 300,000 contacts of architects, designers, and design professionals collected in more than 20 years of activity.

Website: www.designlondon.co.uk
SALES REPRESENTATIVE GREECE
The official exclusive representative of the Design London 2022 for Greece & Cyprus, is Costas Koutsantonakis.
e-mail: ckou@fishmotion.com
Linkedin: click here
Sales Folder: Participation Information for Design London 2022: click here



















