Our industry is on the verge of rapid digitalisation. We are betting on the future of the built environment, delivering inspiration, knowledge and tools to help professionals do more and better by leveraging the largest online architecture platform.
by David Basulto, Founder ArchDaily and Tobias Lutz, Founder Architonic
Digitalisation has transformed our lives by disrupting many industries that are part of our day-to-day, scaling businesses, making them more efficient, transparent, immediate, accessible, and close to use. New companies have quickly emerged to provide us with what we have anticipated from technologies and online platforms while existing ones have had to evolve, or disappear. While finance, healthcare, retail, and media, among others, have been revolutionised by digital platforms, architecture and construction have lagged behind.
This can be attributed to the intrinsic complexities of an industry that moves between parts, has complex supply chains and many stakeholders surrounding a project. However, this is all about to change and it is likely that this change is already in motion. Considering the increasing importance of our rapidly growing built environment, the pressure to digitise our industry is generating a quick leap that was accelerated during the pandemic. That is why Architonic and ArchDaily, two leading architecture platforms, have joined forces under one organisation. Our two platforms are helping architects and manufacturers enter into the digital interconnected era as an ecosystem of 200 million yearly visits and 10 million social media followers.
The growing number of users reflects the digital switch that the different stakeholders of our industry are already making. This switch grants access to a vast database of the best buildings by the best architects as well as the best manufacturers and consultants who turn projects into a reality. Electronic tendering and digital procurement are the next steps in the digitalisation of the building design and delivery process, and there is a growing demand for digital assets.
Our platforms help users to discover and gather ideas from the most innovative projects and products around the world.
Architects are already turning to digital libraries like ours, where products are available one click away from the inspiration phase. The efforts of the industry to digitise their product libraries and processes need to be positioned where architects are already spending their time so they can be exposed and discovered in the early phase. In this way, digital libraries do not only help manufacturers to connect during the specification phase but also along the full cycle of design, enabling new and long-standing relationships.
As we scale these processes and connections through technology, the human curation behind our platform becomes a unique value proposition. This is the main driver for our user’s loyalty as we help them navigate and filter through the vast amount of information they face on a daily basis. The architect’s companion. The right information, at the right moment, across different online channels.
Discover more: architonic.com & archdaily.com
